Gender stereotyping becomes a big hit as Lego targets girls with their latest line.
Earlier this month Mattel gathered together a bunch of influential mummy bloggers to discuss one of the great mysteries of modern life: why mums don't know how to play Hot Wheels with their sons.
The recall of 25 faulty toys and leisure goods last year shows why New Zealand needs stricter controls around consumer products, watchdogs say.
With three weeks to go until Christmas, the pressure is on to get sorted with gifts. Essential Mums has scoured a range of gift ideas for you, in case you needed some inspiration.
Lottie, a wholesome girl-next-door doll, has been modelled on the average nine-year old girl's body shape rather than Barbie's unrealistic curves.
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Santa is stockpiling Lego and radio control vehicles for Kiwi kids this Christmas, Trade Me says.
I f you look around you chances are you'll find young children engrossed, not in the world around them, but in their new digital reality.
Two Wellington mums take ordinary socks and turn them into cuddly companions for sick children.
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