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Lego

Lego and girls

Gender stereotyping becomes a big hit as Lego targets girls with their latest line.

Toy-maker targets mums

Earlier this month Mattel gathered together a bunch of influential mummy bloggers to discuss one of the great mysteries of modern life: why mums don't know how to play Hot Wheels with their sons.

Faulty toys a hazard

The recall of 25 faulty toys and leisure goods last year shows why New Zealand needs stricter controls around consumer products, watchdogs say.

Preschool gift ideas

With three weeks to go until Christmas, the pressure is on to get sorted with gifts. Essential Mums has scoured a range of gift ideas for you, in case you needed some inspiration.

Doll made by body image experts

Lottie, a wholesome girl-next-door doll, has been modelled on the average nine-year old girl's body shape rather than Barbie's unrealistic curves.

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santa

All I want for Christmas...

Santa is stockpiling Lego and radio control vehicles for Kiwi kids this Christmas, Trade Me says.

ipad kids

Screens stealing childhood

I f you look around you chances are you'll find young children engrossed, not in the world around them, but in their new digital reality.

sock str

Not just monkeying around

Two Wellington mums take ordinary socks and turn them into cuddly companions for sick children.

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